TGV Lyria and Stan Wawrinka have announced an exciting new project today. The railway company and the triple Grand Slam champion have joined forces in getting Stan’s matches from the upcoming ATP tournament in Marseille live to his Facebook page.
The former number 3 will have his matches streamed for his followers in Switzerland, the Netherlands, Belgium and Luxembourg. This will be the first time the current French Open finalist and his partners are providing such a unique experience for his fans.
« I am thrilled about this amazing opportunity to have my matches streamed on my Facebook channel. When I heard there is a chance for my Facebook fans to watch my matches from the Open 13 Provence, I knew this would make this great tournament even more special for me. My fans are always supporting me on social media and I’m happy that we can provide this experience to them. I’m sure it will be fun. A big thanks to my trustworthy partner TGV Lyria for making this happen. I enjoy engaging my fans as much as possible in what I enjoy the most, and that is competing against the world’s best. Hope everyone will enjoy as much as I will », said the Swiss star.
TGV Lyria, the leader in railway connections between Switzerland and France, is excited to explore new territory in their relationship with Stan.
« We are proud to be associated with this great initiative. TGV Lyria will benefit from a boost of visibility thanks to this innovative and original project while reaffirming full support to our ambassador, Stan Wawrinka », said Andreas Bergmann, CEO of TGV Lyria.
This partnership has been backed by Lagardère Sports, the official distributor of the broadcasting rights for the event in Marseille.
« The digital disruption is moving forward and we believe in athletes and their platforms as an important part within the media landscape. To stream such events on social platforms of the athlete allows us to bring the sport closer to those who seek for content about their sport and stars: the Fans. Following the project with David Goffin, we are proud to cooperate with such a world-class athlete and multiple Grand Slam winner like Stan Wawrinka showcasing that we are taking the right path into the next generation of sports broadcasting and we are looking forward to an exciting tournament in Marseille », said Nikolaus von Doetinchem, Executive Vice President Global Media at Lagardère Sports.
As the number 2 seed, Stan has a bye in the first round and will be playing the winner of Laslo Djere and a qualifier in the second round in Marseille.